In February, Spotify unveiled its AI-powered DJ tool. This is a new way for users to make music match their needs. The tool creates a personalized radio-like music flow with added talking using a fake voice. Since its launch, the AI DJ feature has gained huge attention and popularity. Due to this, Spotify has decided to bring it to more countries.
Global expansion of AI DJ
Initially available in the United States, Canada, the United Kingdom, and Ireland, the AI DJ feature has now been extended to Premium customers across Europe, Asia, Africa, and Oceania. In total, users in 50 markets can enjoy this feature.
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Enhancing the listening experience
Spotify’s new feature uses generative AI to create a personalized mix for each user. The tool picks music you like and adds comments on the chosen songs and artists, making listening better and connecting you to the music. An AI-generated voice provides commentary which is both realistic and emotive.
Connecting fans and artists
One of the main purposes of the AI DJ feature is to connect fans and artists. The feature allows users to explore new tracks and artists that match their musical tastes through tailored suggestions and discussions. This custom approach makes people stay longer on the app and boosts the chance of finding new music.
How to access AI DJ
Spotify Premium customers need to open the Spotify mobile app and click on the Music feed on the home page to access the AI DJ feature. Users can enjoy DJ-curated music by tapping the DJ banner or finding the feature in the Made for You hub under the Search menu.
The role of AI in music streaming
Spotify’s AI DJ is just one example of how AI influences the future of music streaming companies. By using AI algorithms and voice synthesis technologies, Spotify has created a dynamic and engaging music experience that adapts to individual interests and preferences. As the feature evolves and expands, further breakthroughs in AI-driven music suggestions and tailored content are expected across the industry.
